Turn
the tables
in your
favour
Turn
the tables
in your
favour
Gambit uses data and science to help founders find the right investors and close faster
Trusted by founders and startup ecosystems worldwide:
From narrative
to term sheet
Let us do the heavy lifting so that you can focus on growing the business
Strategy
Create a clear, actionable roadmap for securing investment
Assets
Create a standout pitch deck and investor materials
Communication
Engage the right investors with compelling outreach
Data-Driven
Track, refine, and optimise your fundraising process
Why
Gambit
Work with founders who have done it before
Meet Emma
“I have been in your shoes, successfully grew 4 businesses, pitched to 400+ VCs, and raised multiple rounds of capital.
Fundraising is a game — it’s about strategy, storytelling, and navigating the investor landscape. My mission with Gambit is to help founders raise capital with confidence.”
Get in touch
“Emma’s unique methodology and framework were invaluable in helping our team support Series A founders in securing funding. She provided clear, actionable strategies to navigate bias, master investor Q&A, and equip under-recognised founders with the skills to fundraise successfully. Her insights have made a real impact on how we approach founder support.”
Paul Morris
Head of Growth Advisory, BDO
Karina Vazirova
CEO of FemTech Lab
“Emma’s workshop was the most informative and impactful fundraising session we’ve ever had. Her use of real data and actionable insights left our founders inspired and equipped to take immediate steps in their fundraising journey. Her energy is contagious!”
Elizabeth
CEO & Founder of Thred
“Emma is a powerhouse! Her unique blend of empathy and directness sets her apart. She genuinely cares about your success while giving you the tough love needed to grow. Every session left me with clear direction and a concrete plan. If you’re looking for a coach who’s walked the walk and can guide you with confidence, Emma is your person.”
Daiana
Startup Guide Summit
“Emma’s fundraising workshop completely transformed how I approach investors. She has a remarkable ability to make you see your gaps as strengths and equips you to reframe them in conversations confidently. Her calm, confident energy, combined with practical insights, left me inspired and ready to take action.”
Zeinab Audu
Programme Manager at Foundervine
“Emma delivered a masterclass on pitching that kept our growth-stage founders engaged, even in a virtual setting. Her collaborative and interactive approach made complex concepts easy to grasp, and the feedback was overwhelmingly positive. If you need an expert facilitator to deliver actionable insights, Emma is your go-to!”
Tatiana
FemTech Lab
“Emma’s workshop on a Data-Driven Approach to Raising Capital was a game-changer. She broke down the process into practical, data-backed strategies that made fundraising feel approachable. Our founders walked away with actionable steps, stronger investor conversations, and renewed confidence. This is a must-attend session for anyone serious about raising capital.”
Maureen Blandford
CEO & Founder of Serendipitus
“Working with Emma was a massive level-up in my investor readiness. Her unique mix of data-driven insights and fierce yet kind coaching helped me feel steady and empowered in the unpredictable world of fundraising. The confidence I’ve gained, paired with practical tools and tailored feedback, has been transformative.”
Allen Murego
COO & Co-Founder of Simpli Automation
“Emma simplifies the complex world of fundraising in a way that’s both engaging and practical. Her ability to reframe obstacles into opportunities for better outcomes is remarkable. She made the process feel approachable, even for those intimidated by it.”
Nejmi Alexander
CEO & Founder of Careeryse
“Emma’s session was a game-changer—insightful, practical, and inspiring. I left feeling motivated to refine my approach and level up my strategy to navigate the investor landscape with confidence. Her actionable advice has already made a difference in how I present my story to investors.”
Anita Borishade
CEO & Founder of First Portfolio
“Emma’s workshop provided down-to-earth, actionable insights into the fundraising process. She has an exceptional ability to break down investor mindsets and demystify the steps founders need to take. It was incredibly practical and empowering.”
Mikaela Larsell Ayesa
Head of Invetsor Relations, Tech Areana & Programme Director Time to Raise
“Emma’s workshop is a must-attend for any founder navigating the fundraising journey. She brings incredible energy, actionable insights, and honest advice from her own experiences as a founder. Her strategies, like reframing prevention questions into promotion answers, are game-changing and leave you feeling both empowered and prepared to tackle the marathon of raising capital. Favourite workshop by far!”
Wofa Yaw
Programme Manager, Barclays Eagle labs
“As we prepared for funding, creating the perfect pitch was a critical priority. Emma exceeded our expectations, providing invaluable guidance and actionable templates that made the process clear and approachable. Her expertise and practical tools have been game-changing for our preparation. Highly recommend!”
Mayra Hurtado
CEO & Co-founder, Hormony
“Emma’s coaching felt like having a personal mentor in my pocket, always there with the right insights, connections, and confidence boosts. She gave me the tools to navigate tough conversations and opened doors to investors I wouldn’t have reached alone. Truly transformational.”
Jeniffer Hoffman
CMO & Founder, Unstoppable
“Fundraising can be overwhelming, but learning from a 4x founder like Emma makes all the difference. Her Smart Fundraising Foundations course goes beyond the basics, providing actionable insights and a toolkit of templates and resources. Each session left me energised, with clear next steps. If you’re fundraising, I highly recommend this course—it sets you up for success!”
Akua Owusu-Ansah
Global Entrepreneur Programme,  Stakeholder Engagement & Partnerships Lead
“Founders have countless resources on how to pitch, but no one has taught them how to handle investor Q&As with confidence until now. Emma’s workshop revealed the high-stakes nature of Q&A and equipped our founders with practical, research-backed strategies to take control of the room. Truly an eye-opening experience.”
Clara Gaggero Westaway
Co-founder & Creative Director, Special Projects
“Emma’s coaching is truly holistic. Over the years, I’ve turned to her for guidance on everything from streamlining operations and HR decisions to diversifying products and beyond. She offers both big-picture strategy and practical, hands-on advice. Every session was clear, effective, and packed with actionable steps. I highly recommend working with her!”
Dr. Sioned Fon Jones
COO & Co founder, Boobie Biome
“Emma’s data-driven approach to everything, from investor targeting to valuation strategies, meant every aspect of the course was backed by real numbers, insights, and results. She didn’t just offer generic advice; she mentored me through the process, helping me refine my pitch, structure my raise, and focus on the metrics that matter. Emma challenged me to think critically about my strategy, ensuring every decision was grounded in evidence, not guesswork. An invaluable experience for any founder raising investment! Thank you, Emma - you’re one in a million.”
Stephanie Alys
Director of Entrepreneurship, Carbon 13
“Emma’s ‘Answer with Authority’ workshop is a game-changer. Our founders loved her ability to break down complex challenges into clear, actionable steps that they could immediately apply. Her approach to reframing investor questions was not only enlightening but made the entire process feel less daunting and far more achievable. Truly one of the most valuable additions to our portfolio programme Carbon13 - practical, energising and deeply aligned with the needs of our underrecognised founders.”
Karina Vazirova
CEO of FemTech Lab
“Emma’s workshop was the most informative and impactful fundraising session we’ve ever had. Her use of real data and actionable insights left our founders inspired and equipped to take immediate steps in their fundraising journey. Her energy is contagious!”
Tatiana
FemTech Lab
“Emma’s workshop on a Data-Driven Approach to Raising Capital was a game-changer. She broke down the process into practical, data-backed strategies that made fundraising feel approachable. Our founders walked away with actionable steps, stronger investor conversations, and renewed confidence. This is a must-attend session for anyone serious about raising capital.”
Elizabeth
CEO & Founder of Thred
“Emma is a powerhouse! Her unique blend of empathy and directness sets her apart. She genuinely cares about your success while giving you the tough love needed to grow. Every session left me with clear direction and a concrete plan. If you’re looking for a coach who’s walked the walk and can guide you with confidence, Emma is your person.”
Daiana
Startup Guide Summit
“Emma’s fundraising workshop completely transformed how I approach investors. She has a remarkable ability to make you see your gaps as strengths and equips you to reframe them in conversations confidently. Her calm, confident energy, combined with practical insights, left me inspired and ready to take action.”
Zeinab Audu
Programme Manager at Foundervine
“Emma delivered a masterclass on pitching that kept our growth-stage founders engaged, even in a virtual setting. Her collaborative and interactive approach made complex concepts easy to grasp, and the feedback was overwhelmingly positive. If you need an expert facilitator to deliver actionable insights, Emma is your go-to!”
Maureen Blandford
CEO & Founder of Serendipitus
“Working with Emma was a massive level-up in my investor readiness. Her unique mix of data-driven insights and fierce yet kind coaching helped me feel steady and empowered in the unpredictable world of fundraising. The confidence I’ve gained, paired with practical tools and tailored feedback, has been transformative.”
Allen Murego
COO & Co-Founder of Simpli Automation
“Emma simplifies the complex world of fundraising in a way that’s both engaging and practical. Her ability to reframe obstacles into opportunities for better outcomes is remarkable. She made the process feel approachable, even for those intimidated by it.”
Nejmi Alexander
CEO & Founder of Careeryse
“Emma’s session was a game-changer—insightful, practical, and inspiring. I left feeling motivated to refine my approach and level up my strategy to navigate the investor landscape with confidence. Her actionable advice has already made a difference in how I present my story to investors.”
Anita Borishade
CEO & Founder of First Portfolio
“Emma’s workshop provided down-to-earth, actionable insights into the fundraising process. She has an exceptional ability to break down investor mindsets and demystify the steps founders need to take. It was incredibly practical and empowering.”
Mikaela Larsell Ayesa
Head of Invetsor Relations, Tech Areana & Programme Director, Time to Raise
“Emma’s workshop is a must-attend for any founder navigating the fundraising journey. She brings incredible energy, actionable insights, and honest advice from her own experiences as a founder. Her strategies, like reframing prevention questions into promotion answers, are game-changing and leave you feeling both empowered and prepared to tackle the marathon of raising capital. Favourite workshop by far!”
Wofa Yaw
Programme Manager, Barclays Eagle labs
“As we prepared for funding, creating the perfect pitch was a critical priority. Emma exceeded our expectations, providing invaluable guidance and actionable templates that made the process clear and approachable. Her expertise and practical tools have been game-changing for our preparation. Highly recommend!”
Mayra Hurtado
CEO & Co-founder, Hormony
“Emma’s coaching felt like having a personal mentor in my pocket, always there with the right insights, connections, and confidence boosts. She gave me the tools to navigate tough conversations and opened doors to investors I wouldn’t have reached alone. Truly transformational.”
Jeniffer Hoffman
CMO & Founder, Unstoppable
“Fundraising can be overwhelming, but learning from a 4x founder like Emma makes all the difference. Her Smart Fundraising Foundations course goes beyond the basics, providing actionable insights and a toolkit of templates and resources. Each session left me energised, with clear next steps. If you’re fundraising, I highly recommend this course—it sets you up for success!”
Akua Owusu-Ansah
Global Entrepreneur Programme, Stakeholder Engagement & Partnerships Lead
“Founders have countless resources on how to pitch, but no one has taught them how to handle investor Q&As with confidence until now. Emma’s workshop revealed the high-stakes nature of Q&A and equipped our founders with practical, research-backed strategies to take control of the room. Truly an eye-opening experience.”
Clara Gaggero Westaway
Co-founder & Creative Director, Special Projects
“Emma’s coaching is truly holistic. Over the years, I’ve turned to her for guidance on everything from streamlining operations and HR decisions to diversifying products and beyond. She offers both big-picture strategy and practical, hands-on advice. Every session was clear, effective, and packed with actionable steps. I highly recommend working with her!”
Dr. Sioned Fon Jones
COO & Co founder, Boobie Biome
“Emma’s data-driven approach to everything, from investor targeting to valuation strategies, meant every aspect of the course was backed by real numbers, insights, and results. She didn’t just offer generic advice; she mentored me through the process, helping me refine my pitch, structure my raise, and focus on the metrics that matter. Emma challenged me to think critically about my strategy, ensuring every decision was grounded in evidence, not guesswork. An invaluable experience for any founder raising investment! Thank you, Emma - you’re one in a million.”
Stephanie Alys
Director of Entrepreneurship, Carbon 13
“Emma’s ‘Answer with Authority’ workshop is a game-changer. Our founders loved her ability to break down complex challenges into clear, actionable steps that they could immediately apply. Her approach to reframing investor questions was not only enlightening but made the entire process feel less daunting and far more achievable. Truly one of the most valuable additions to our portfolio programme Carbon13 - practical, energising and deeply aligned with the needs of our underrecognised founders.”
Don’t take anyone’s word for it. Make decisions with data
35%
faster closures with the founder fit playbook
10x
more time back with proven investment playbooks
80%
higher response rates with Gambit outreach
Find the right investors. Fast
Investor Matching
Investor fit is a top priority. We will help you define the right criteria and generate a targeted outreach list.
Outreach Tracking
We will help you get set up with tools to help you track and maintain your outreach tracking.
Investor Database
Get a personalised investor database you can use for future rounds.
Gambit
Academy
Join us
Join the community of 200+ founders and get access to free resources and masterclasses
For Founders
Playbooks
Investor Lists
Outreach Templates
Data Room Guidelines
Online Learning
Group Coaching
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For Corporates & Accelerators
Founders love our workshops:
Reversing the Bias: From Prevention to Promotion
Answering with Authority: The Q&A Advantage
The Joy Factor: Why Enthusiastic Pitches Get Funded
We also offer one-to-one or group coaching and mentoring for cohorts.
Book a workshop
Pricing Packages
Choose the right option for you
Gambit.Assets
From £0
Need a boost, not a bootcamp? Access expert tools, templates, and quick wins you can use instantly, designed to help you raise smarter, pitch stronger, and move faster.
Explore Products
Gambit.Audit
£299
A 60-minute virtual session with Emma to review your investment strategy, objection handling, and outreach approach and develop a plan to execute immediately.
BOOK
Gambit.Academy
£899
A 4-week group program alongside fellow founders. Join a community of founders, access expert resources, and refine your approach in guided sessions.
Join the waitlist
Fundraising is a game.
Gambit will equip you with data and tools to help you play to win.
Fundraising is a game. Gambit will equip you with data and tools to help you play to win.
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